Lead UI/UX Designer · Design Engineer

Hi, I'm Ashu. I untangle messy products and turn them into interfaces that feel obvious — then I build them.

Open notebook on a desk
Desk lamp
click to dim

— clarity > clever

— ship it

— ask why twice

— less is harder

Selected Work

CleverX Redesign
UX audit + design engineering
Redesigning CleverX's participant and researcher experience — shipping the code directly through Claude Code.
AI Research Analysis
Feature design
Designed CleverX's AI analysis feature — transcripts, summaries, highlights, and shareable reports.
Design System
Design system
Rebuilt CleverX's component library for consistency at scale — from tokens to production.
Escaping the Algorithm
UI + UX
A personal essay and tool exploring what it means to curate attention in an algorithmic age.

About

I spent 5+ years at CleverX owning every design surface on the platform — from signup and onboarding to study dashboards, team management, and participant experiences. I built the design system from scratch, ran UX audits, and created launch videos for marketing. Now I plan in Claude, audit and critique the output, and push code directly.

Outside of work, I illustrate on my iPad, paint, do DIY home decor, rearrange bookshelves, and crochet things I'll never finish.

Playground

Music Mood Map

Explore Spotify songs as vinyls on a canvas

Dueling Game

Turn-based browser game, built in a weekend

Stitch Pattern Generator

Convert photos into cross-stitch charts

Harry Potter Card

Interactive collectible card in Harry Potter style